Cold Plunge & Sauna Statistics 2025
Comprehensive data and insights about the cold plunge and sauna industry in the United States.
5,107
Total Venues
50
States
1,848
Cities
8,099
Total Services
Service Type Breakdown
🔆
4,943
Infrared Saunas
❄️
1,206
Cold Plunge Facilities
🔥
1,827
Traditional Saunas
🚐
123
Mobile Saunas
Top 10 States by Venue Count
1
California
656
2
Texas
510
3
Florida
409
4
New York
214
5
Colorado
188
6
Virginia
163
7
Illinois
152
8
Washington
144
9
Georgia
144
10
Minnesota
144
Industry Insights
The cold plunge and sauna industry continues to grow rapidly across the United States, with venues offering a variety of wellness experiences including infrared saunas, traditional saunas, mobile sauna services, and cold plunge facilities.
Our database tracks 5,107 verified venues across 50 states and 1,848 cities, providing comprehensive coverage of the wellness industry.
The most popular service types are infrared saunas, followed by cold plunge facilities.